Privacy Policy for Vella

Effective date: January, 14th, 2026
Last updated: January, 14th, 2026

Vella (“Vella,” “we,” “us,” or “our”) provides a mobile app that helps you record stories, transcribe audio, generate summaries/compiled story content, generate artwork, and optionally purchase digital or physical products related to your stories (the “Service”). We take privacy seriously and design Vella to collect only what we need to operate the Service.

This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices you have.

If you have questions, contact us at [PRIVACY EMAIL].

1) Who is responsible for your data?

Controller/Business: Vella [LLC/Inc]
Address: [BUSINESS ADDRESS]
Email: [PRIVACY EMAIL]

2) Information we collect

A. Information you provide

1. Account information (if you create an account):
   
   

   • Name and/or email address (depending on your sign-in method)
     
     

   • Authentication identifiers from sign-in providers (e.g., Apple/Google)
     
     

2. Story content you create:
   
   

   • Audio recordings (when you choose to record in the app)
     
     

   • Transcriptions created from your recordings
     
     

   • Story summaries, compilations, and other text outputs you generate or edit
     
     

   • Artwork prompts and generated images (if you use artwork/image features)
     
     

   • Titles, notes, tags, story metadata you enter
     
     

3. Support communications:
   
   

   • Messages you send to support (and any attachments you choose to include)
     
     

B. Information collected automatically

1. Usage data: interactions with the app (e.g., features used, screens viewed, timestamps), performance metrics, and diagnostic events.
   
   

2. Device and technical data: device model, OS version, app version, language/region, crash logs, and similar diagnostics.
   
   

3. Identifiers: may include device identifiers or app instance identifiers used for security, analytics, and subscription/purchase validation.
   
   

Important: Your recordings/transcripts may contain personal information about you or others depending on what you say. We process that content only to provide the features you request.

C. Purchase and subscription information

If you subscribe or make purchases, we may process:

• Purchase history and subscription status (e.g., active, canceled, renewal dates)
  
  

• Transaction identifiers from Apple/Google or our billing partners
  
  

• Receipt/entitlement information needed to validate access
  
  

We do not store your full payment card details in Vella if payments are handled by Apple In-App Purchase or third-party payment processors. Those providers handle payment information under their own privacy policies.

3) How we use your information

We use information to:

1. Provide and operate the Service
   
   

   • Record and store your stories (audio) and related data
     
     

   • Transcribe audio to text
     
     

   • Generate summaries/compilations and other requested outputs
     
     

   • Generate artwork/images based on your prompts or story content
     
     

   • Sync and retrieve your content across devices (if cloud sync is enabled)
     
     

2. Manage accounts, subscriptions, and purchases
   
   

   • Authenticate users
     
     

   • Validate subscriptions/entitlements
     
     

   • Provide invoices/receipts where applicable
     
     

3. Improve and secure the Service
   
   

   • Debug, crash reporting, performance monitoring
     
     

   • Prevent abuse, fraud, and unauthorized access
     
     

4. Customer support
   
   

   • Respond to support requests and troubleshoot issues
     
     

5. Legal and compliance
   
   

   • Comply with applicable laws and enforce our terms
     
     

4) Legal bases (for users in certain jurisdictions)

Depending on where you live, our legal bases may include:

• Performance of a contract (providing the Service you request)
  
  

• Legitimate interests (security, fraud prevention, product improvement)
  
  

• Consent (where required, such as certain optional analytics or notifications)
  
  

• Legal obligation (tax, accounting, regulatory compliance)
  
  

5) How we share information

We do not sell your personal information. We share information only as described below:

A. Service providers (processors)

We use trusted third parties to run the app and deliver features. Depending on your configuration, these may include:

• Cloud hosting & database/storage (to store user accounts, stories, transcriptions, images, and metadata)
  
  

• Transcription and AI processing providers (to convert audio to text and generate summaries/images you request)
  
  

• Subscription management / entitlement validation (e.g., to confirm premium access)
  
  

• Payment processors / app stores (Apple/Google) and/or external processors if you offer web payments
  
  

• Print-on-demand / fulfillment partners (if you order physical books/products, they receive the info needed to print and ship)
  
  

These providers may process data only to perform services for us, under contracts that limit their use of your data.

B. Fulfillment and shipping (if you purchase physical products)

If you order a physical product, we share what’s necessary to fulfill it, such as:

• Recipient name and shipping address
  
  

• Product specifications (e.g., book size, pages)
  
  

• The content/artwork required to print the product
  
  

C. Legal, safety, and rights protection

We may disclose information if we believe it is reasonably necessary to:

• Comply with law, regulation, legal process, or government request
  
  

• Enforce our terms, prevent fraud, or address security issues
  
  

• Protect the rights, property, or safety of Vella, our users, or others
  
  

D. Business transfers

If Vella is involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction, subject to standard confidentiality protections.

6) Tracking, advertising, and “Do Not Track”

• Vella does not use your data to track you across apps and websites for targeted advertising [IF TRUE — keep].
  
  

• We do not share user data with data brokers.
  
  

• If we ever introduce tracking for advertising measurement or targeted ads, we will update this policy and (where required) request permission through Apple’s App Tracking Transparency (ATT).
  
  

If you do run ads or use third-party ad SDKs, say so explicitly here and describe what data is collected and how users can opt out.

7) Your choices and controls

A. Access, correction, and deletion

You can request:

• A copy of certain personal information we hold about you
  
  

• Corrections to inaccurate information
  
  

• Deletion of your account and associated content (subject to limited exceptions)
  
  

To make a request, contact [PRIVACY EMAIL].

B. Deleting content in the app

If the app provides in-app deletion controls, deleting a story or account will remove it from your device and, if cloud sync is enabled, from our servers within a reasonable period, subject to backups and legal obligations.

C. Notifications

You can enable/disable push notifications through your device settings.

D. Permissions

Vella may request device permissions such as:

• Microphone (to record audio stories)
  
  

• Photo library / Files (if you choose to import or export media)
  You can control these permissions in your device settings.
  
  

8) Data retention

We keep personal information only as long as necessary to:

• Provide the Service and your requested features
  
  

• Maintain subscription and purchase records
  
  

• Comply with legal, tax, accounting, or regulatory obligations
  
  

• Resolve disputes and enforce agreements
  
  

Retention periods vary by data type. For example, purchase records may be retained longer for accounting/legal reasons.

9) Security

We use reasonable administrative, technical, and physical safeguards designed to protect information (e.g., encryption in transit, access controls, least-privilege practices). No system is 100% secure, and we cannot guarantee absolute security.

10) International data transfers

If you access Vella from outside the United States, your information may be processed and stored in the U.S. or other countries where we or our service providers operate. Where required, we use appropriate safeguards for cross-border transfers.

11) Children’s privacy

Vella is not intended for children under 13 (or the minimum age required in your country) without parental involvement. We do not knowingly collect personal information from children without appropriate consent. If you believe a child has provided personal information to Vella, contact [PRIVACY EMAIL] and we will take appropriate steps to delete it.

If you explicitly market to children, you’ll want a stricter COPPA/child-directed section and potentially different product decisions.

12) Third-party links and services

The Service may link to third-party websites or services (e.g., printing partners, payment providers). Their privacy practices are governed by their own policies, not ours.

13) Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will provide notice in the app and/or update the “Last updated” date above. Your continued use of the Service after changes means you accept the updated policy.